Off the Wall - A revolutionary Social Commerce experience for brands (and their fans) on Facebook

what it is

Off the Wall is an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without leaving the Facebook environment.

how it works

A brand posts an item for purchase as a status update to its Facebook page. In turn, fans can purchase the product directly from their live feed, news feed or the brand's wall. They can also share this status update with their friends and its ecommerce functionality is maintained wherever it appears in Facebook.

why it's important

Off the Wall addresses the on-demand consumer's desire to engage in unique and relevant brand experiences without leaving her social networking environment. It also gives brands a unique opportunity to reward their fans with privileged shopping access to hot items or time-sensitive deals.

what you'll get

Off the Wall features include:

• Fully customizable look and feel
• Complete in-wall checkout process (product details, customer information, shipping options, etc.)
• Maintains all ecommerce functionality when shared with friends
• Ecommerce-platform independent
• PCI-compliant hosted environment
• Initial setup and deployment within a few weeks
• Performance-based compensation model

network effect

The average Facebook user has 130 friends. If a brand with 100,000 fans published an Off the Wall ecommerce update, it's merely one click away from being shared with 13 million Facebook users. Imagine the possibilities.

Email inquiry@resource.com for more information.

Download the Off the Wall information kit.